Think of an idea that makes use of technology to raise awareness on childhood obesity while engaging parents and convincing kids it’s good to be healthy. Aim to trigger a change in behavior.
Our Response:NomNom, an app that aims to illustrate how short-term decisions can turn into long-term habits with consequences, positive or negative. After all, how will kids learn how to make healthy food choices without experiencing the effects of unhealthy eating? NomNom allows kids to feed their NomNom pets food from their real-life pantry while watching how the health of their digital pets is affected.
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Role: Art Direction and Design
Copywriter: Sam Isenstein